2024 -25 Brand Ambassadors
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Ali Scarrow
Alaska
Ali Scarrow is new to Alaska, but it feels like we've been friends, or even family, forever. We first connected when she reached out to join a ladies ride last season, and I was immediately impressed by her independence and determination. Ali showed up with her sled, truck, trailer, and an ambitious smile, ready to tackle the Alaskan terrain. In just one day, she transformed from a flatlander to a mountain climbing queen, a testament to her skill and fearless attitude.
It’s no surprise that Ali is such a natural on a sled—she also rocks a motorcycle! After leaving her home in Michigan, she spent 8 years living in the mountains of Colorado before realizing she needed even more adventure and moved to Alaska. Like me, winter is her favorite season, and she has a deep love for dogs.
There are so many reasons why I selected Ali as one of my brand ambassadors, and I can’t wait to hit the hills this season and watch her continue to grow!
Chris Basler
Alaska
Meet Chris Basler, a local Alaskan and the driving force behind Ak Snow Riders, his very own sled swag line. Chris's passion for the backcountry and sledding is matched only by his commitment to ensuring that everyone, regardless of experience level, can safely explore the stunning Alaskan wilderness.
With Ak Snow Riders, Chris not only provides top-notch sledding gear but also emphasizes the importance of proper equipment and safety.
His mission is clear: to show others that with the right gear and a supportive community, anyone can venture into the backcountry with confidence. Chris is dedicated to educating and guiding newcomers, ensuring they have the knowledge and resources to enjoy their adventures to the fullest. Through Ak Snow Riders, he fosters a welcoming environment where enthusiasts can connect, learn, and share their love for sledding.
We are thrilled to have Chris represent the Sierra Winter Way. Join Chris Basler and Ak Snow Riders on a journey through the breathtaking backcountry of Alaska. Whether you're a seasoned rider or a beginner, Chris's expertise and passion will inspire you to embrace the thrill of the ride while staying safe and prepared.
Levi Allen
Alaska
Meet Levi Allen, our amazing 7-year-old ambassador representing the Sierra Winter Way! Currently in first grade, Levi has been riding snowmachines since he was just 2 years old. Over the past two years, he has worked incredibly hard with his Snoscoot and has made impressive progress in his sport.
Levi dreams of going pro someday and racing the Iron Dog alongside his dad. Beyond his racing ambitions, Levi is dedicated to making his community a brighter place. He volunteers with his mom and loves being silly, bringing smiles to everyone he meets.
We are thrilled to support Levi on his journey and proud to have him as a part of the Sierra Winter family!
Lincoln Allen
Alaska
Meet Lincoln Allen, our delightful 6-year-old brand ambassador from Sierra Winter! Currently in kindergarten, Lincoln is known for his goofy personality and his incredible ability to make everyone laugh. Though he's more relaxed about racing compared to his brother, Levi, Lincoln still works hard and has tons of fun on the track.
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Lincoln's caring nature shines through in his volunteer work with his mom, always lending a hand to those in need. We're thrilled to have Lincoln as part of the Sierra Winter family, bringing joy, laughter, and a helping hand to our community.
Khaos Mandi
Alberta
Mandi, also known as Khaos Mandi, is a passionate advocate for mental health and the founder of Back Country Bombsh3lls, a non-profit organization dedicated to raising awareness about PTSD and mental health issues, particularly among first responders and those who seek solace in the backcountry. Her mission is deeply personal and resonates with many who use the great outdoors as an escape and a means of healing.
As a 2024 ambassador for Sierra Winter, Mandi embodies the values of strength, resilience, and community that are at the heart of our brand. We’ve had the pleasure of collaborating with Mandi in the past, and she has always trusted us with creative freedom. This year, we took it a step further by giving her SeaDoo a vibrant new look that reflects her dynamic spirit and commitment to her cause.
Ohana means family, and I am proud to have Mandi as a part of the Sierra Winter family. Her dedication and drive make her an invaluable ambassador, and we’re excited to see the impact she’ll continue to make. Stay tuned for more from our amazing ambassador, Mandi!
Nolan Boedigheimer
Alaska
Nolan is a kind friend and a resilient human being who embodies the spirit of adventure. Despite experiencing significant loss, he approaches life with vibrancy and positivity, inspiring those around him to laugh, be silly, and embrace the activities they love—whether it's fishing on the Kenai or riding in the mountains.
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A born-and-raised Alaskan, Nolan has been riding since he was a little kid, and his passion for the outdoors shines through in everything he does. He is committed to helping others learn to ride and build their confidence on the slopes, perfectly aligned with the Sierra Winter Way. I am proud to have Nolan represent my brand and encourage growth and improvement within the sledding community.
Ryder Schultz
Alaska
Ryder Schultz, a 15-year-old Alaskan powerhouse, embodies the spirit of youthful ambition and raw talent. Introduced to the Sierra Winter Way at Hay Days, thanks to the incredible print partner Dave with Eight Fifty Co., Ryder's journey on a sled began at just 11 months old. His passion has only grown since, with his dad serving as his greatest inspiration and personal benchmark. While he admires the industry's top riders, Ryder sets his sights on surpassing his dad as the ultimate achievement. "When I surpass my dad is when I know I've made it," Ryder shares. With aspirations to create his own snowmobile film, inspired by the legendary Slednecks series, Ryder’s relentless drive makes him a perfect ambassador for the Sierra Winter Way.
What's Included
Why should you represent the Sierra Winter Way?
Selected Sierra Winter ambassadors receive an exclusive package tailored to elevate their representation of our brand. This package includes $300 off a custom wrap, allowing ambassadors to personalize their gear with our signature style. Additionally, ambassadors will receive a cozy Sierra Winter hoodie or gear bag and a sticker pack to showcase their affiliation with our brand. Ambassadors will also be featured with a bio on our website and highlighted on our social media platforms, providing increased visibility and recognition. Furthermore, ambassadors will be equipped with a specific promo code to share with their followers, granting access to exclusive Sierra Winter swag. As an added bonus, sales generated through the ambassador's promo code will translate to store credit, allowing them to further indulge in our offerings.
Join us in championing the spirit of adventure and community as a Sierra Winter ambassador!
Ambassadors
Can you represent our brand the Sierra Winter Way?
Sierra Winter is seeking passionate and authentic brand ambassadors who embody individuality and pride in self-expression. We're searching for individuals who are enthusiastic about the backcountry and powersport industries, deeply invested in community growth, and committed to supporting and empowering others. If you're someone who embraces your uniqueness, loves adventure, and thrives on uplifting those around you, we want you to join us in representing Sierra Winter. Together, let's inspire and make a positive impact in our communities and beyond.
