We’re beyond stoked to team up with Taylor Gidney, aka Mama Gids, to bring her swag line ideas to life—The Sierra Winter Way. Taylor has a deep passion for bringing people together in the shred community, especially women, and this collaboration is all about strength, resilience, and equity in the sport we love.

​

The designs below features the Korean K-Pop icon, symbolizing love, alongside meaningful quotes from Taylor. No matter what, her response is always: “I got your 6”—because she’s got your back, on and off the snow.

​

But this is more than just a design—it’s a mission. Every purchase helps us raise funds with a goal of putting at least one woman per year through qualifying avalanche training. Unlike most of my programs, 100% of the profits from this line will be donated to ensure riders—no matter where they live, ride, or play—have access to life-saving education.

​

Don’t miss this opportunity to shop to support and be part of something bigger. Together, we ride stronger. 💙❄️ #IGotYour6 #TheSierraWinterWay