top of page
4A865061-9C9C-492A-B993-33D3C6D3CF1E.jpg

Mama Gids Gives Back

We’re beyond stoked to team up with Taylor Gidney, aka Mama Gids, to bring her swag line ideas to life—The Sierra Winter Way. Taylor has a deep passion for bringing people together in the shred community, especially women, and this collaboration is all about strength, resilience, and equity in the sport we love.

The designs below features the Korean K-Pop icon, symbolizing love, alongside meaningful quotes from Taylor. No matter what, her response is always: “I got your 6”—because she’s got your back, on and off the snow.

But this is more than just a design—it’s a mission. Every purchase helps us raise funds with a goal of putting at least one woman per year through qualifying avalanche training. Unlike most of my programs, 100% of the profits from this line will be donated to ensure riders—no matter where they live, ride, or play—have access to life-saving education.

Don’t miss this opportunity to shop to support and be part of something bigger. Together, we ride stronger. 💙❄️ #IGotYour6 #TheSierraWinterWay

  • Instagram
  • Facebook
  • YouTube
  • TikTok
bottom of page